Florida Blue Audiovisual Materials

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Blue on Blue Special Report- Business Transformation

Blue Cross and Blue Shield of Florida, Inc.

Begins with review of the president’s corporate address video dated for July 1995. The “Business Transformation Approach” is introduced and explained. The core processes of the company undergoing reengineering are listed and their selection criteria summarized. The groups in charge of reengineering these processes are featured. The ways employees can get more information about the progress of reengineering are shown
Blue on Blue Special Report- Business Transformation II- Communicating Change

Blue Cross and Blue Shield of Florida, Inc.

This segment begins with a review of the previous “Business Transformation” video dated for September 1995. The main focus of this video revolves around the “Reengineering Core Processes” plan which includes planning, current opportunity assessment, process reengineering, and implementation. Introduction to the reengineering process of “Illness Management.” Changes to jobs within Blue Cross and Blue Shield of Florida due to reengineering are explained. The importance of change and communication to help change is discussed. This segment ends with encouragement to ask questions as needed.
Blue on Blue Special Report- The President’s Address- Update on Corporate Direction

Blue Cross and Blue Shield of Florida, Inc.

Begins with a review of the previous announcement video. President and CEO, Bill Flaherty, discusses the changing marketplace and how Blue Cross and Blue Shield of Florida will be adapting to these changes. Bill Flaherty discusses the changing corporate direction. New corporate strategies are explained under the idea of a “Low Cost Producer.” The “Business Transformation” of Blue Cross and Blue Shield of Florida is discussed. This includes “Reengineering”, “Human Resource System”, and “Information Technology.” The company growth of 1994 is mentioned in which 150,000 new members were added. Overview of 1994 highlights of the company are mentioned.
Compass Charting the Course for Business Conduct

Blue Cross and Blue Shield of Florida, Inc.

This video is a video about ethical business conduct, made by BCBSF as part of the “Compass” program. It encourages employees to always behave ethically and follow the law. Actors act out multiple scenarios in which employees must make the choice to behave ethically. The video concludes by explaining the “Compass” program booklet.
How Some High School Students Spend their Christmas Holidays—Partners in Achievement

Blue Cross and Blue Shield of Florida, Inc.

This video is about BCBSF’s Partners in Achievement program at Andrew Jackson High School. It details the program, which a select few student take during their winter break. The program allows students to gain real work experience as claims examiners with pay.
National Conference Jacksonville—Show #1 Silvers Show #2 25 Years of History and Robert T. Shircliff

Blue Cross and Blue Shield of Florida, Inc.

This video is a collection of two videos from the National Conference presented by White Hawk Pictures and Blue Cross Blue Shield of Florida. The first video details the community service and charity work of Howard I. Korman, William E. Scheu, and Gertrude Hoffman Peele, the 1995 Silver Honorees. The second video details the history of the National Conference Jacksonville as told by Robert T. Shircliff. The video shows those who have received awards for their community service. Shircliff explains his experience serving others and receiving the silver medallion.
Provider and Customer Testimonials about Virtual Office

Blue Cross and Blue Shield of Florida, Inc.

This video contains statements about Virtual Office from medical providers and BCBSF customers. The people in the video discuss Virtual Office’s benefits, its appealing characteristics, their concerns about it, and its effect on their perception of BCBSF.
The Business of BCBSF— Direct Market Segment Team

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a presentation on the direct market segment team. The speakers discusses the organization of direct market segmentation, past and present. He shares statistics on BCBSF enrollment and compares them to the projected numbers for enrollment. He discusses the goals for enrollment, direct market product distribution, and the rate increase process.
The Business of BCBSF— HMO Administration (2 of 2).

Blue Cross and Blue Shield of Florida, Inc.

This video is the end of a recording of a presentation on HMO administration. The speakers discusses different HMO projects.
The Business of BCBSF— Local Group MST Administration (2 of 2).

Blue Cross and Blue Shield of Florida, Inc.

This video is the end of a recording of a presentation on local group administration. The speaker discusses renewal, changes to payment, cost savings, and the management of metropolitan areas. He concludes by sharing the key objectives of local group administration.
The Business of BCBSF— Local Group MST HMO Administration (1 of 2)

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a presentation on HMO administration. The speaker discusses HOI revenue and cost, dividing revenue sources and costs into percentages by source. He discusses inefficient HMO administrative expenses and compares profits to losses. He explains BCBSF’s HMO profit improvement plan, its background, its procedure, and its task force. Throughout the presentation the speaker shows graphs that illustrate his information.
The Business of BCBSF Local Group MST (Non-HMO) Administration 1 of 2.

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a presentation on local group administration. The speaker discusses certification, human intervention, adjustments to resolve problems, cycle times, contracts, costs of processing claims, the local group market, the market’s products, contract types, and the key projects of local group.
The Business of BCBSF— Marketing (2 of 2)

Blue Cross and Blue Shield of Florida, Inc.

This video is the end of a recording of a presentation on marketing. The speaker discusses selling insurance products, communicating with other departments, and establishing relationships with control plans. She explains direct marketing to different demographics and market expansion throughout Florida.
The Business of BCBSF— National and Special Market Segment Team

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a presentation on the national and special market segment team. He explains the organization of the national and special market segment team. He discusses recent mergers, the role of BCBSA, different strategies for insurance plans, and the relationships between state BCBS plans, the national association, and each other. He also discusses the potential national market and compares the actual market and the potential market.
The Business of BCBSF— National and Special MST--Walter James and Ed Treffinger

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a presentation on the national and special market segment. Walter James, who works in the national accounts area, explains the national organization of the BCBSA, the market segment organization, programs related to the segment, national accounts, centralization, and claims processed between states. He also explains the process of national account enrollment. Ed Treffinger explains state group and shares statistics about state groups
Traditional PPC Customer Service Curriculum in Five parts

Blue Cross and Blue Shield of Florida, Inc.

This video is a collection of videos about BCBSF. The first video commemorates BCBSF’s 50^th anniversary. It describes the company, its history, and its managed care strategy. The video contains clips of BCBSF executives and a BCBSF customer discussing the company’s qualities and achievements. The second video is a Blue on Blue Special Report, which discusses BCBSF’s corporate direction for the future. It outlines the changes BCBSF will undergo to gain a competitive advantage. The third video contains clips from focus groups that show what customers expect from the customer service of health insurance companies. The fourth video outlines the qualities of good customer service, using clips from focus groups. The fifth video promotes Personal Health Adviser, a BCBSF service that provides members information on health care through phone calls with registered nurses.
Blue on Blue 2nd Quarter, 6/1994

Blue Cross and Blue Shield of Florida, Inc.

Description: Begins with an overview of the Employee Communications Survey and the results. In response to employee inquiries regarding health care reform, Blue Cross Blue Shield of Florida implemented two newsletters and a telephone information line that inform employees of all updates. A new segment is added to “Blue on Blue” titled “Outlook on Reform.” New proposed health care laws threaten to dismantle Managed Care. Updates on the CHPA Regions program. Overview of ways in which Blue Cross Blue Shield of Florida has seen growth in the past year. Expansion of product Medicare called “Medicare and More.” Included is a promotional advertisement for “Medicare and More.” “Long Term Care” is expanded to be accessible to members statewide. Overview of seminars held by Medicare Part B for providers. Appreciation luncheon and overview of Operations Maintenance and Response Team. Implementation of new Florida Blue plans connected through ITS. GLOBE (Growing and Learning Over and Beyond Expectation) awards celebration is shown. Review of regional updates. A new segment of “Blue on Blue” is introduced titled “Take Note” that includes company policy updates for employees such as 401K Salary Deferral Plan Enhancements and U.S. Savings Bond Payroll Savings Plan. Reminder of the Help Desk as a tool for employees to use is included. The March of Dimes “Walk America” event is discussed. Review of Blue Cross Blue Shield of Florida responses to Hurricane Hugo and the San Francisco earthquake. Videos and pamphlets were produced chronicling national disasters and how to survive them. Updates on Corporate Compliance Program. Upcoming events including a food drive and the annual United Way campaign.
Blue on Blue 4th Quarter, 12/8/1994

Blue Cross and Blue Shield of Florida, Inc.

Description: Mike Cascone introduces the changes for Long Term success. A new insurance product is introduced called “Care Manager” for associates covered through Publix’s insurance plan. “Outlook on Reform” review of health care and its transformations since last quarter. Regional updates included mainly new contracts. A few updates on the annual United Way campaign including an increased monetary goal. Implementation of the COMPASS Program began and there’s an introduction of the Employee Assistance Program. Review of some employee benefits including nutrition luncheons and the Influenza Vaccine Program. The addition of Worker’s Compensation to Blue Cross Blue Shield of Florida available health care options was mentioned. Review of Managed Care programs and mentions of their recent successes. Updates on “Medicare and More.” Upgrades to food service facilities in Blue Cross Blue Shield of Florida buildings. The National Insurance Industry Award was received by the Mail Operations department for their quality of service and great relationship with the U.S. Postal Service.
Healthcare Reform—Morning Panel Discussion

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a panel discussion about health care reform sponsored by BCBSF. The panelists discuss managed care products, employment, the company’s adaptability, small businesses, the HIA and Clinton’s reform plan, BCBSF’s public image, lower prices, BCBSF’s lobbying efforts, Florida legislation, CHPAs, Medicare, and Universal Coverage.
Medicare and More Seminars

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a BCBSF seminar on Medicare. It begins with a video about HMOs being played. A speaker discusses the difficulties in having Medicare without an HMO. She encourages the audience to join the HMO, Medicare and More. A BCBSF employee discusses BCBSF’s Medicare HMOs around Florida. Another video is played, introducing Medicare and More. The video ends with a small group learning more about Medicare HMOs.
12 Drinks of Christmas—Channel 12 News

Channel 12 News

The video is a television advertisement for Channel 12’s “12 Drinks of Christmas” promotion sponsored by WTLV 12, Blue Cross Blue Shield of Florida, and Regency Square Mall, which aired on Channel 12. The promotion involved the distribution of non-alcoholic drink recipes at Regency Square Mall and the Channel 12 building in downtown Jacksonville.
1993 Annual Achievement Award

Blue Cross and Blue Shield of Florida, Inc.

Title sequence begins similar to Star Wars. The date reads “March 2, 2093” indicating the following material will take place in an imagined future. The story begins with a mysterious event (opening a Blue Cross Blue Shield of Florida time capsule from 1993) and a reporter for BCBSF on the scene. Employees enter the time capsule and start looking through the materials left behind from 1993.The employees find and view a video from 1992 about BCBSF’s plans to evolve and expand the healthcare system.
Achievement Awards (Junior Achievement) Mandarin Bowling

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of BCBSF employees and others bowling for the Junior Achievement fundraiser. Becky Brandon and Mel Yost discuss the Bowl-A-Thon. Elaine Hall explains the Junior Achievement program and its programs. After 11:33, the video contains an explaination of renovations to the Florida Theater.
Anne Frank Project, 1993

Blue Cross and Blue Shield of Florida, Inc.

The video is a news segment about a Boston Public Library exhibit about Anne Frank. Throughout the segment, the hosts summarize Frank’s life. The segment features the director of the Anne Frank Center in Amsterdam who leads visitors on a tour around the exhibit. A Holocaust survivor stresses the importance of education about stories like that of Anne Frank to prevent future atrocities. The segment also features a class of students at Cambridge who learn about the Holocaust and their discussions. The segment draws comparisons between the past and the present and encourages the audience to remember the past. The video concludes with more information on the tours of the exhibit.
Blue on Blue 1st Quarter, 2/15/1993

Blue Cross and Blue Shield of Florida, Inc.

Description: The Special Investigations Unit kicks off this episode of Blue on Blue with an overview of how they fight fraud and abuse within the health care system. President Clinton proposes health care reform. Small businesses are offered access to better health care coverage for their employees. Both Medicare A and B pass their CPEP testing with excellent scores. Increased awareness of safety and security at the Riverside offices becomes important. Managed Care Systems have been approved and begun implementation. Employee volunteers participate in the Juvenile Diabetes Walk and raised over $1,400. Blue Cross Blue Shield produces March of Dimes inspired classes for their employees in order to educate themselves on the importance of prenatal care. Blue Cross Blue Shield continues to support the March of Dimes with fundraisers and volunteers. Medicare branch employees meet with health care providers to build better, more personable relationships. CPR mannequins are donated to the Girl Scouts from the company. The annual donation to United Way from Blue Cross Blue shield increases in both money and time from volunteers. Clips from the celebrations of “working parents” weeks are provided. Donations of almost $60,000 are raised by the Employees Club and given to those employees affected in South Florida by Hurricane Andrew. The HCAP project is approved and begins implementation. Finally, Human Resources begins holding meetings to discuss changes to employee benefit and compensation coverage.