Florida Blue Audiovisual Materials

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Blue on Blue 2nd Quarter, 6/14/1993

Blue Cross and Blue Shield of Florida, Inc.

Description: Governor Chiles signs into act a healthcare reform package that increased access to healthcare and reduces cost. Bruce Davidson, Senior Vice President of Government Programs, and Bob Whitbeck, Director of Corporate Planning, discuss how healthcare reform will affect Blue Cross Blue Shield and its’ members. Awards and congratulations are given to Blue Cross Blue Shield on behalf of their work on educating young women about prenatal care. Review of the work and family program available to Blue Cross Blue Shield employees which included: Pre-Tax Dependent Care Account, Maternity and Child Care Leave Policy, Flexible Work Scheduling, and Subsidized At-Home Dependent Care. Introduction to the corporate library and the jobs of the employees. Review of regional awards, fundraiser and volunteer events, and the March of Dimes “Walk America” event in which the volunteers raised almost $200,000 for this event. The growth and expansion of health care products offered in Lee County and to FCCJ.
Blue on Blue 3rd Quarter, 9/16/1993

Blue Cross and Blue Shield of Florida, Inc.

Description: Review of health care reform at the legislative level. Employees remark on how Managed Healthcare Systems has set them up for present and future success. Overview of Senate Bill 1914. Explanation of CHPA, Community Health Purchasing Alliances. Implementation of state level advisory committees that help carry out health care reform. Review of Hurricane Andrew’s effects on the health insurance industry. Employees Club helping to stock up food pantry’s in need. Continuation of United Way campaign and increase of monetary goal. National Employee Health and Fitness day in which employees participated in a walk to bring awareness to their own health. Overview of how Blue Cross Blue Shield of Florida has made their work environments safe and comfortable with handling procedures for chemicals, better air quality, improved security, and ergonomic office arrangements. Publix supermarket selects Blue Cross Blue Shield of Florida for a multi-year contract to cover their employees. Updates for regional news and products offered.
Blue on Blue 4th Quarter, 12/1993

Blue Cross and Blue Shield of Florida, Inc.

Description: A holiday version of “Blue on Blue” that was sent home with employees. Executive Vice President of Private Business Operations, Michael Cascone, addresses Blue Cross Blue Shield of Florida efforts in influencing legislation regarding health care reform at both the state and national levels. Key developments in healthcare reform are reviewed. CHPA Regions become operational, starting in Orlando, FL. Review of Blue Cross Blue Shield efforts in fighting health insurance fraud. Explanation of the job of a case manager and their importance as part of the health care system. Regional updates including employee and community events and new contracts. Donation of CPR dummies from Blue Cross Blue Shield of Florida to Red Cross is shown. Review of Blue Cross Blue Shield of Florida participation in the United Way campaign. Breast Cancer Awareness month was marked by the women employee of Blue Cross Blue Shield of Florida attending seminars to learn about the disease and methods of early detection. Introduction of ITS-Interplan Teleprocessing Services which is a communications tool that allows for other plans, subscribers, and providers to connect easier all in one place. Introduction of HCAP-Health Care Administration Project which allows for members to know what services will be covered during their time in the doctor’s office. Introduction of Corporate Compliance Program. Outro by Rhythm Junction, Douglas Anderson School of the Arts students.
NCCJ Breakfast

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of the National Conference Jacksonville leadership breakfast, introductory speech given by Ernie Brodsky noting Blue Cross Blue Shield’s sponsorship of the traveling Anne Frank Exhibit. The video fast-forwards and then stops from 43:07 to 43:26. Herb Walters, a community organizer, speaks on resolving racial and religious tensions. He discusses environmental and economic issues that plague rural areas. He shares the ways that his organization encourages and empowers citizens to stand up for themselves. He explains how his organization helped deescalate the racial tensions in Keysville and the religious tensions in Eastern Europe. The video concludes with another speaker’s closing statements on the event and then prayer.
Occupational Safety—BCBSF Employee Occupational Safety Video

Blue Cross and Blue Shield of Florida, Inc.

This video discusses workplace safety in BCBSF. The video begins by explaining dangers the BCBSF workplace faced in the 1990s. The video explains ergonomics in office space. Speakers explain how BCBSF has designed its office space to keep workers safe. They also discuss safety training programs, fire safety systems, the hazardous chemical program, refrigerant recycling, asbestos safety, and air filtration.
PBO Changes—Employee Update on Structural Changes within Private Business Operations, 2/9/1993

Blue Cross and Blue Shield of Florida, Inc.

This video discusses changes to BCBSF’s workplace. It shows BCBSF’s prototypes which experiment with changes. BCBSF’s changes focus on customers, the work force, technology, and cost structures. Statements from the vice presidents of private business operations show the necessity of change and BCBSF’s commitment to it. The vice presidents explain BCBSF’s goals to change the company’s focus, structure, and rewards. Members of the groups that create the prototypes discuss their vision for the company. The video concludes by encouraging suggestions.
Answers About the Audit Grades 8-14, 9/28/1992

Blue Cross and Blue Shield of Florida, Inc.

The video shares the results of a BCBSF audit of the pay grades 8-14. The goal was to ensure that occupation evaluations were accurate and conducted consistently, according to external standards, and to evaluate the responsibilities and authority of a job. The video summarizes the procedure that an internal committee, Committee II, followed when evaluating jobs. The committee made few changes, but some jobs had their pay grades changed. Job titles were also simplified.
BCBSF PSA’s—Your Health Today

Blue Cross and Blue Shield of Florida, Inc.

This video is a series of segments on Channel 4 titled “Your Health Today,” sponsored by BCBSF. The first segment encourages pregnant women to visit the doctor and maintain healthy lifestyles. The second segment encourages the viewer to ensure that they use prescription drugs properly and to question their doctor about new medication. The third segment is a summary of the purpose of the series. Each segment ends with a phone number that the viewer could call to obtain a free health informational booklet.
BCBSF Riverside HOC—Physical Environment

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a meeting about the conditions of the Riverside Home Office Complex in Jacksonville, Florida. The video’s audio is not properly synced to the video and does not cover the entire meeting. The speakers discuss the asbestos in the facility. Mike Cascone reports the actions taken to investigate the threat of asbestos in the facility. He discusses the evacuation of contaminated floors. William E. Flaherty discusses the balance between safety and getting work done. He discusses the need to continue to work to serve customers and maintain the company and employee’s jobs. Bill Parham, M.D. discusses the medical facts pertaining to asbestos.
Blue on Blue 3rd Quarter, 10/21/1992

Blue Cross and Blue Shield of Florida, Inc.

Description: This segment of Blue on Blue begins with an account of how Hurricane Andrew impacted the southern Florida region of Blue Cross Blue Shield and the company’s response to their employees, providers, and members. The healthcare industry was investigated for fraud and since Blue Cross Blue Shield was one of the largest health care providers of the time, they had to go through a series of senate hearings. Transition into another year of campaigning for United Way. The development of an explanation of benefits for members became necessary when it was discovered that the terminology was not easily understandable for members. Progress was made in expanding accessibility for handicap employees. These updates are followed by a montage of employees at events such as parties and fund raisers. Updates for healthcare policies, Medicare, and employee news are discussed. The City of Gainesville, a publishing company, and a U.S. sugar company all purchased PPO products, making up a considerable victory for Blue Cross and Blue Shield. The third annual “Wellness Classic” occurred September 20^th, 1992 at which over one-thousand people attended and raised $21,000 for Big Brother’s Big Sister’s. Employees of Blue Cross Blue Shield presented U.S. Olympians with banners. Improving the quality of customer service for both members and providers is a top priority. This segment ends with the promotion of the upcoming Toys for Tots drive in November.
Blue on Blue, 6/1992

Blue Cross and Blue Shield of Florida, Inc.

Description: A message from the company president Bill Flaherty starts off this segment of Blue on Blue. He discusses the importance of implementing Blue on Blue and a company-wide employee survey as communication tools that will encourage growth and change within the company. Some company events are discussed including the restoration of a computer center in a New Jersey facility and thirty employees who attended an intensive video workshop where they learned to operate equipment and produce video footage. The development of video conferencing starts to become the main media preference for corporate meetings. Policies changing to provide better care for the elderly in nursing homes and better pricing for people who need healthcare for their children are discussed. Updates for company involvement in programs including March of Dimes “Walk America”, “Workout to Beat Cancer” events and their United Way campaign efforts are mentioned. Blue Cross Blue Shield’s “Partners in Achievement” program invites high school students from the Andrew Jackson High School to participate in learning how to process claims and earn a paycheck as well.
Blue on Blue Pilot, March 1992

Blue Cross and Blue Shield of Florida, Inc.

Description: Pilot for the employee-focused video magazine series “Blue on Blue” featuring the 1991 Achievement Awards. The pilot includes segments that will continue in the rest of the series such as “In the News", “Entertainment”, “Important Dates”, “Regional Updates”, “Looking Ahead”, and “A Look Back”. Global, national, and statewide events including the Persian Gulf War and healthcare reform are also addressed.
CBN—Gain a Better Understanding of Product Benefits

Blue Cross and Blue Shield of Florida, Inc.

This video is a meeting where a speaker explains group insurance benefits and how that information relates to BCBSF’s electronic Comprehensive Benefit Network (CBN) system. The video’s audio is not properly synced to the video and ends before the video ends. The speaker explains how the system reads information and praises the advantages of CBN, compared to past systems. She explains the patient master file and the meanings of the numbers that she uses to code in CBN. She discusses common accidents that occur when working with CBN. She discusses and distributes materials on standard point of service. She demonstrates the difference in the time needed to code for standard and non-standard groups. She explains the difference between PPO and non-PPO providers to explain how to code for each. Throughout the meeting, she shares her experiences working with CBN. Another speaker draws a diagram of the format of CBN’s code. The group at the meeting must make the code’s formatting even less complicated. The first speaker then explains the coding language of CBN and the variables involved.
Hurricane II—Employee Hurricane Andrew—Miami Office Update 2

Blue Cross and Blue Shield of Florida, Inc.

This video details the effects of Hurricane Andrew. It shows footage of the storm and the damage from it. Employees share their personal experiences during the hurricane. The video then explains how BCBSF operated during the crisis and plans for recovery. It details the steps taken to provide healthcare to residents of Homestead. Speakers in the video discuss how insurance might change for areas affected by Andrew.
Hurricane Update #1—Employee Hurricane Andrew Miami Office Update

Blue Cross and Blue Shield of Florida, Inc.

This video details the effects of Hurricane Andrew. It begins with employees explaining the extent of the damage. The video shows footage of the busy state of the Miami BCBSF office four days after the storm. It details how BCBSF assists and ensures the safety of its employees suffering from the loss of their homes.
MHS Comtec Benefit Presentation

Blue Cross and Blue Shield of Florida, Inc.

The video begins with a BCBSF employee at her desk, explaining how to gain information about contracts and how to create new plans. Other employees how to add custom benefits to coverage plans. One employee discusses network and provider contracts. The first employee explains different codes that are on the electronic system. The employees discuss V schedules, Comtec Benefits, and CPT groupings. One employee discusses how groups buy and customize health insurance products. She also discusses different premiums. They explain that traditional insurance and HMOs have different systems.
Physical Environment II

Blue Cross and Blue Shield of Florida, Inc.

The video is a recording of BCBSF executives addressing the asbestos problem in the Riverside Home Office Complex. Animated slides throughout the video summarize the speakers’ statements and provide additional information. The video begins with Mike Cascone’s summary of the situation. BCBSF contacted experts to ensure that employees were not at risk. The experts determined that employees were safe. Another doctor discusses exposure to asbestos, unrelated symptoms, and illnesses from asbestos. The video concludes with Cascone announcing BCBSF’s response of thoroughly cleaning the affected floor of asbestos.
BCBSF PSA—Health Start, Baby Hotline

Blue Cross and Blue Shield of Florida, Inc.

Healthy Start/Baby Hotline, 1991/12. This video contains a series of eight PSAs about pregnancy sponsored by Blue Cross Blue Shield of Florida and the Florida Department of Health and Rehabilitative Services.

Video #1: Blue Cross Blue Shield of Florida “No Mother”, 1991/08/26. The first PSA, “No Mother,” warns of the consequences of not going to a doctor during pregnancy can have on a baby.

Video #2: Blue Cross Blue Shield of Florida “First Time”, 1991/08/26. The second PSA, “First Time,” shows a younger infant in danger of dying and urges the viewer to see a doctor if they are pregnant.

Video #3: Blue Cross Blue Shield of Florida “Three Women”, 1991/08/26 The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.

Video #4: Blue Cross Blue Shield of Florida “Mary Jane”, 1991/08/26 The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.

Video #5: Blue Cross Blue Shield of Florida “Nilsa”, 1991/08/26. The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.

Video #6: Blue Cross Blue Shield of Florida “Troubles”, 1991/08/26. The third to sixth PSAs, titled in order: “Three Women;” “Mary Jane;” “Nilsa;” and, “Troubles,” feature mothers who drank and did drugs during pregnancy and now urge pregnant women to avoid what they did.

Video #7: Blue Cross Blue Shield of Florida “No Mother – Spanish”, 1991/08/26. The final two PSAs, titled “No Mother – Spanish” and “First Time – Spanish,” are the same as the first two but translated into Spanish. Each PSA ends with a phone number to a pregnancy support line.

Video #8: Blue Cross Blue Shield of Florida “First Time – Spanish”, 1991/08/26. The final two PSAs, titled “No Mother – Spanish” and “First Time – Spanish,” are the same as the first two but translated into Spanish. Each PSA ends with a phone number to a pregnancy support line.
A Customer Perspective on Good Service. BCBSF Market Research, 1/1990

Blue Cross and Blue Shield of Florida, Inc.

The video begins with a clip from a focus group which discussed customer service and an explanation of focus groups. The video presents a study that BCBSF Market Research conducted with nine focus groups that contained the following customer types: “Business Decision Makers,” “Employees with Group Health Care Coverage,” and “Seniors.” With supporting clips interspersed throughout the video, BCBSF Market Research presents the conclusions that employees that work in the front represent the whole company in the eyes of the customer, that customers expect the same high quality customer service as other industries from their health insurance company, that poor customer service damages a company’s reputation more than good customer service improves its reputation, and that customers have negative perceptions of insurance companies which requires the companies to work harder for a positive reputation. The study concludes that BCBSF needs to improve its customer service by paying more attention to the customers, ensuring that the employees dealing with customers know enough to be able to help the customers, improving communication with the customers, increasing the speed and quality of service, and ensuring that customers are treated fairly.
Farley Lavette—MHS Overview References

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a meeting on Managed Healthcare System (MHS). The speaker lectures on the organization of MHS, MHS’ electronic system, the process that MHS uses to determine eligibility for coverage, the terminology of MHS, and different file types in MHS. The speaker explains how MHS easily sorts grouped information by specific classifications. The speaker also shows how programs work in the system by writing them out. He discusses a database for claims information and the formatting for provider profiles as well.
SEAKO Technical Training— 3/14/1990 P.M. Session-Providers

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a training session on recording provider information. The video is fast-forwarded for short periods throughout the video. The speaker explains files used in BCBSF’s system, the elements in the files used to store provider information, codes that describe a provider’s qualities, and provider associations.
SEAKO Technical Training— 3-15-1990 P.M. Session--Claims

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a training session on processing claims. The speaker explains the numbers, codes, sequences, transactions, and functions used in files in the BCBSF system. He explains the information in a claim. He also explains when and how to edit information in the system. He discusses how to learn a customer’s information with the system.
SEAKO Technical Training – Farley: A.M. [Session] – Membership, 1990/03/15

Blue Cross and Blue Shield of Florida, Inc.

This video is a recording of a training session on processing member information in BCBSF’s computer system. The speaker discusses the elements and the meanings of the codes used in the system. He explains how to enter information and how to create contracts. He discusses membership files, methods to post claims, contracts, benefits, and file formats.
Medicare ’89 A Special Report—Informational and Promotional Film about Medicare Changes, 1989.

Blue Cross and Blue Shield of Florida, Inc.

This video is an informational film about Medicare changes. The video begins with seniors speaking about their confusion and Medicare’s coverage, costs, and new changes. It explains Medicare’s catastrophic coverage, changes to prescription coverage, Medicare premiums, Medicare supplements, health care for seniors, and other changes to Medicare. The video contains advertisements for BCBSF.
BCBSF CHAMPUS Video

Blue Cross and Blue Shield of Florida, Inc.

This video has two sections. The first part covers why BCBSF’s proposal for CHAMPUS reform should be accepted. It discusses BCBSF’s qualities that qualify it for handling CHAMPUS reform, such as its employees’ personal investment in CHAMPUS, BCBSF’s experience handling Medicare Part B, readiness to handle such a large project, and technologies that BCBSF created which it could apply to CHAMPUS. The second section contains recordings of focus groups which discuss the problems with the current CHAMPUS system.